Sell your branded jewelry at ALLU
We are confident in our ability to offer highly competitive prices for your fine jewelry collections, consistently outperforming other buyers in the market. Trust our experts to provide a seamless appraisal process and ensure you receive the maximum return for your treasured pieces.
Other jewelry brands that we accept





Why choose us

At ALLU, we provide a refined premium experience where customers can enjoy Japanese hospitality—“Omotenashi”—through our consultations. Every interaction reflects respect, politeness, and a deep commitment to our customers. We prioritize satisfaction in every transaction, empowering customers to reinvest in themselves and discover new inspiration in everyday life.
- Why choose ALLU?
ALLU offers a refined, Japanese-style luxury buyback service focused on professionalism and customer experience. Every transaction is conducted in a private setting with a fast, secure, and transparent process. We provide free appraisals, fast and accurate valuations, and competitive pricing—often higher through exclusive buyback promotions.
- What makes ALLU different from other buyers?
With a global sales network, ALLU is able to offer optimal value for your items. We accept a wide range of goods with no limits on quantity or value, including pre-owned or damaged items. Our streamlined process and flexible payment options make selling simple and efficient.
- Are your valuations accurate and reliable?
Yes. Our specialists combine extensive expertise with up-to-date market data to ensure accurate and competitive valuations.
- How fast can I receive payment?
Payment is processed quickly—typically on the same day or within one business day after you accept the offer.
- Is my privacy guaranteed?
Yes. ALLU places strong emphasis on confidentiality, with private consultation spaces and secure handling. Customers also experience Japanese hospitality (Omotenashi), with attentive, thoughtful, and professional service throughout.

What our customers say about us
Frequently Asked Questions (FAQs)
- What products does ALLU buy?
We purchase watches, handbags, jewelry, diamonds, and a wide range of luxury items. ALLU accepts various types of goods, including new, pre-owned, and even damaged items.
- Does ALLU accept damaged items?
Yes. We accept items with scratches, wear, or missing accessories. There is no need to repair your items before appraisal.
- Do I need the original box and accessories?
Not required. You can still sell your items without them, although having the full set of accessories and documents may help increase the appraisal value.
- Is there any limit on quantity or value?
No. There are no limits on the number or value of items you wish to sell.
- How does the appraisal and payment process work?
Our experienced specialists provide fast and accurate appraisals. After authentication and price confirmation, if you accept the offer, payment is made immediately—typically on the same day or within one business day via bank transfer.
- Can I receive cash payment?
Depending on the transaction method, we offer fast and flexible payment options to suit customer needs.
- Are there any fees?
No. We offer free appraisals with no additional or hidden charges.
- Does ALLU offer any promotions?
Yes. ALLU regularly offers buyback promotions with higher payouts, especially when selling multiple items, helping you maximize the value of your products.











